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 ETHICS IN ADVERTISING

    The current state of advertising has completely lost its way. In the 1980s, we saw the rise of the so-called "advertising ethics," which included important guidelines, like the prohibition of exploiting children in commercials. Nowadays, however, it seems that nobody pays attention to these ethical standards. Many advertisements are directed at an unclear audience, which leaves consumers feeling confused about whom the message is intended for.

 

Of course, not all ads fall into this category, but ideally, when you watch a commercial, you should instantly know what it is promoting and who it's aimed at. Even if you mute the sound, the visuals should still make the product or service clear.

   Unfortunately, it feels as though the viewer is often treated like a fool, with companies explaining the most basic concepts as if their audience lacks intelligence. The ideal advertisement would not only promote a product but also aim to educate the viewer in some way.


Advertising should be inspiring and informative, providing potential customers with useful information about a product or service while encouraging them to make a purchase. In stark contrast, a majority of contemporary ads seem to repel the viewer rather than attract them.


We've arrived at a point where advertising can often feel utterly ridiculous and devoid of substance. Rather than stimulating critical thinking or deepening understanding, many ads seem to pander to the lowest common denominator, embracing a kind of total foolishness that undermines the potential for effective communication. Effective advertising should elevate the conversation and engage the audience, but unfortunately, this has become the exception rather than the norm.


THE EMERGENCE OF HOMO WAREHOUSEUS:

A NEW SPECIES OF HUMAN ADAPTATION

     In the age of globalization and intensified labor demands, a distinct category of human beings has emerged: Homo Warehousesus. This new species is characterized by individuals who have worked for years within the monotonous confines of warehouses. Their existence is marked by repetitive tasks and a grueling work schedule, resulting in profound psychological effects that have transformed their minds and behaviors.

     The individuals belonging to Homo Warehousesus exemplify an alarming degree of monotony in their daily lives. They often perform the same function day in and day out, sometimes for decades, with little variation. This constant repetition has led to a stagnant cognitive state; many of them can stand shoulder to shoulder for eight hours without uttering a single word. Their interactions are predominantly limited to discussions regarding their work tasks, reflecting a mind conditioned to function within strict corporate frameworks.

      One of the striking features of Homo Warehousesus is their detachment from decision-making processes. Corporate regulations dictate their actions, leaving little room for individual agency or creativity. As a result, these individuals experience a suppression of their ability to think critically and independently.

     This phenomenon extends to their media consumption as well. They are often subjected to the same mainstream radio playlists that repeat the same few dozen songs ad nauseam. Remarkably, this repetitive auditory environment does not seem to bother them. They can listen to the same tracks six to nine times a day without expressing discontent or the desire for something new.

The lack of aspiration for change or variety in their lives indicates a deeper psychological alteration. It is as though the constant exposure to a singular narrative—both in their professional duties and in their leisure activities—has numbed their innate desire for novelty. The collective experience of these workers can be likened to a state of "standby," where their brains operate on autopilot, functioning but not fully engaging with the world around them.

    Interestingly, the corporations that manage these warehouses understand and perpetuate this phenomenon. The music played for employees is intentionally curated to ensure sameness and simplicity, reinforcing the monotony that characterizes their daily lives. This structured environment discourages curiosity and questioning, leading Homo Warehousesus to accept their circumstances passively.

    An illustrative example of this acceptance is seen during team meetings, where managers may employ psychological tactics to gauge employees' emotional states. A common practice involves asking workers to express their feelings through emoticons. Despite the potentially profound implications of such self-assessment, most individuals feign contentment, opting to present a facade of happiness. This raises the intriguing possibility that they have adapted so thoroughly to their environment that they may genuinely believe they are content, prompting speculation about whether Homo Warehousesus represents a new form of human evolution.


    In conclusion, the emergence of Homo Warehousesus reflects a worrying trend in the contemporary labor landscape. As individuals become increasingly entrenched in repetitive, unchallenging environments devoid of incentives for personal growth or creativity, we must examine the broader implications for society. Are we witnessing the development of a new species of humans, conditioned to thrive in monotony, or a cautionary tale about the potential dehumanization inherent in modern labor practices? As we navigate these questions, it becomes essential to advocate for environments that foster creativity, autonomy, and a richer human experience.


INTELLECTUAL THEFT ON YOU TUBE

        The problem with sharing ideas on YouTube, particularly in the context of advertising ideas and commercials, is that they are often susceptible to being stolen and used by others, including companies. This poses a risk to individuals who invest time and effort in creating original content, as their ideas can be taken without permission or compensation.

One of the primary reasons why YouTube is not the ideal platform for sharing such ideas is the lack of control over intellectual property. While YouTube provides a platform for content creators to share their ideas with a large audience, it also exposes these ideas to potential theft. Once an idea is posted on YouTube, it becomes easily accessible to anyone who may want to exploit it for their own benefit.

This issue becomes more significant when it comes to advertising ideas and commercials, as they involve valuable intellectual property that can generate substantial profits for businesses.

        Companies looking for innovative ideas may scour platforms like YouTube to find unique concepts and exploit them without giving credit or compensation to the original creator.

As a result, individuals might lose the ability to protect and monetize their advertising ideas effectively.


       To address this problem, it is often better to post everything on your own website or a platform that provides more significant control over intellectual property. By utilizing your own website, you can establish ownership and have more control over who can access and use your ideas.

     Additionally, you can implement measures to protect your content, such as copyright notices, watermarks, or even password protection. This way, you can have more assurance that your ideas will not be misused or stolen by others. Posting ideas solely on your own website also allows you to create a portfolio or showcase of your work, making it easier for potential clients or collaborators to discover and engage with your content directly.

    You can control the presentation and context in which your ideas are presented, ensuring that they are not taken out of context or used without proper attribution.

      In conclusion, the risk of having your ideas stolen or exploited without consent or compensation is a significant concern when sharing content on YouTube, particularly in the realm of advertising ideas and commercials.

    To safeguard intellectual property and retain control, it is recommended to post such ideas on your own website or a platform that provides more robust protection measures.


CULTURAL MEMES


       The phenomenon of multiple multimedia productions using the same fonts, sound effects, videos, or music at the same time is not uncommon in today's world. It seems as though trends in content creation spread rapidly across different platforms, leading to a homogenization of creative elements in various media.

      One possible explanation for this trend is the concept of the collective consciousness of the world. The interconnectedness of our world through technology and the internet has created a globalized culture where information and ideas can easily be shared and replicated across borders. This interconnectedness may lead to the rapid dissemination of trends and creative influences, resulting in the widespread use of similar elements in multimedia productions.

Another theory that may shed some light on this phenomenon is the theory of memes.

      As technology continues to advance and connect us in new ways, it is likely that this trend will continue, shaping the way we consume and create content in the digital age.

      Memes are cultural symbols or practices that are passed down from one individual to another, shaping our collective consciousness and influencing our behaviors and beliefs. In the context of multimedia production, memes may play a role in the diffusion of trends and creative elements, leading to the replication of certain fonts, sound effects, videos, or music across different platforms.

Overall, the systematic occurrence of similar creative elements in multimedia productions may be attributed to the interconnectedness of our world and the influence of cultural memes.


HOMO BORG GENESIS IS OUR FUTURE?


       Social media has undeniably had a significant impact on society, with many arguing that it has caused a degradation of the human mind. The constant influx of information and the addictive nature of scrolling through feeds has led to a decrease in attention spans and critical thinking skills. This has resulted in people becoming increasingly reliant on smartphones for entertainment and information, causing them to become disconnected from the real world and unable to engage in meaningful face-to-face interactions.    

       Additionally, the obsession with social media has led to a decline in the intelligence of teenagers compared to past decades. The constant exposure to instant gratification and shallow content has caused a lack of depth in thinking and a decrease in cognitive abilities. This is evident in the fact that there are people who struggle to read the time from a clock with hands, a simple task that was once considered basic knowledge.

        As a result of this trend, there is a concern that society is headed towards a new subhuman species, which some have dubbed Homo Borg Genesis. This concept refers to a future where humans are so dependent on technology and social media that they lose touch with their humanity and become more akin to machines. This could have far-reaching consequences on society, potentially leading to a world where people are unable to think critically, communicate effectively, or empathize with others.


        In my opinion, the rise of Homo Borg Genesis is a worrying prospect as it could lead to a society that lacks empathy, creativity, and critical thinking skills. It is important for us to recognize the negative impacts of social media and technology on our mental and emotional well-being and take steps to limit our usage and engage in more meaningful and authentic interactions with others.

      Ultimately, the future of humanity will depend on our ability to strike a balance between the benefits of technology and the preservation of our humanity. It is essential for us to reflect on the role of social media in our lives and make conscious choices that prioritize meaningful connections and intellectual growth over mindless scrolling and instant gratification.


INACCURATE IN  GRAPHICS


     By depicting viruses in a way that evokes fear and intrigue, the media can easily capture the public's attention and perpetuate a certain narrative.

One example of this is the work of the graphic artist who created the infamous "absurd" image of a virus that has become widely circulated. This artist may have intentionally exaggerated the features of the virus to make it more visually striking and memorable, even if it sacrifices accuracy.


     The reason why the images of viruses portrayed in the media and in graphic representations are often inaccurate is due to the random artistic visions that have become widespread. Despite the availability of images from electron microscopes showing various shapes of viruses, these accurate depictions are often overlooked in favor of more dramatic and attention-grabbing illustrations.

This phenomenon can be attributed to a deliberate propaganda effort to create a sensationalized image of viruses that may not accurately represent their true form.

 

    Overall, the prevalence of misleading depictions of viruses in the media serves as a reminder of the power of visuals in shaping public perception and understanding. It is important to critically analyze the images we are presented with and seek out more accurate representations for a clearer understanding of viruses and other scientific concepts.


      We use the term "fake news" instead of "fake graphic designs" because fake news refers to intentionally false or misleading information that is spread through various media outlets, with the intent to deceive or manipulate people's perceptions and opinions. In contrast, fake graphic designs are deceptive images or visual representations that do not necessarily have the same level of impact on public discourse and trust in the media... Is it true?